Results from the focus group show that our target audience is most interested in shows like American Idol, The Apprentice, and America's Next Top Model. Young adults are tuning into reality television shows for their entertainment. It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing. As the trend for cultural icons to go digital, so must our marketing plans. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. The following list shows in order of popularity the most frequented sites: According to surveys, 72% of our target market uses the internet for five hours or more per week. XYZ Company needs to focus advertising on internet sites that appeal to young people. Also, it has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. No longer are young adults interested in sitcoms as they watch reality televisions shows.
#MEMO HEADING UPDATE#
Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed.
Writing Letters of Recommendation for StudentsįROM: Jonathon Fitzgerald, Market Research Assistant.
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